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Rugstore NE™

Buy online with confidence from
the UKs leading rug specialist

Buy quality rugs online in the UK with free delivery on everything

  • featured collection


    Sink your toes into one of our wickedly decadent Plush shaggy rugs. Seducingly soft or bold and bright, we have a huge selection of colours and sizes to suit every room in your home.

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    click to view our plush collection
  • featured collection

    Estella Wool

    Brand new designs in rich contemporary colours to bring your floors alive. Hand made exclusively by Brink and Campman in pure new wool, buy now and receive FREE antislip underlay on all Estella rug orders.

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    click to view our estella wool collection
  • featured collection


    Sisal plant fibre rugs add a calming influence to your home, handloomed using high quality Brazilian Sisal, incredibly tactile and available with or without bindings, in a wide selection of sizes and colours.

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    click to view our sisal collection
  • featured collection

    Fading World

    Timeless Oriental rug designs, overdyed with a distressed finish to create an authentic antique finish. The perfect addition for that shabby chic look.

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    click to view our fading world collection
  • featured collection


    Handcrafted from the finest lambskins in New Zealand, our Bowron sheepskins are sourced from the vast sheep stations of Australia's outback, and the high country runs and lush green pastoral farms of New Zealand.

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    click to view our sheepskin collection
  1. click to view our wool rug collection WOOL RUGS
    lustrous and soft
  2. click to view our childrens rugs CHILDRENS RUGS
    bedroom, playroom, nursery
  3. click to view our flatweave and kilims KILIMS
    flatweaves and chenilles
Oriental Rugs
click to view our oriental rugs
Clearance Sale Buy Now ›
great savings on normal rug sale prices
Supplying Quality Rugs online for over 10 Years



At Rugstore NE we pride ourselves in being the one of the UK’s leading online rug specialist's. A division of Sunderland Carpet Centre, we are a family owned and operated business that has developed a reputation for quality floor covering that is second to none. Having traded from our present Sunderland location since 1987 and online since 2002, we stock the largest choice of quality rugs available in the North East of England. Over the years we have forged strong relations with our reputable suppliers, having established a network of prestigious brands in the industry, from Belgium to New York and many locations in the East. We ensure that all the companies that we deal with share our core values of sound business practice, unique well-designed products and quality manufactured goods.


Handpicked Stock

In order to ensure the continuing quality of our products we handpick all of our Handknotted Oriental rug stock.  We stock a diverse collection of rugs, with something to suit every possible interior décor and every household budget. These range from soft and sumptuous wool rugs for total relaxation, to quirky and eye-catching designs which are ideal for children’s rooms. All our rugs are manufactured to the highest quality standards, ensuring that although they are soft and lustrous but also robust and able to withstand any amount of wear and tear.

Modern Rugs

Our modern rugs are available in a range of designs, from streamlined monotone patterns to reworks of classic retro. Many of these are hand-woven in India using pure wool. Featuring a dazzling array of patterns from floral motifs to colourful and eye catching stripes such as our popular Estella Collection, where selected designs are accentuated with silky viscose yarns and delicate hand carved detailing. This ensures that even the busiest looking rug contains the most meticulous attention to detail in its production.

Traditional Rugs

We stock an incredible array of traditional rugs. These are inspired by hand-woven patterns which have been handed down lovingly over the centuries. Rug making has long been a highly respected craft practised by skilled weavers, often living in nomadic communities throughout Central Asia and beyond. The production techniques of some examples were a closely guarded secret. The intricate weaving and stitch-work practised by these dextrous tribesmen have created rugs that were traded throughout the civilised world, becoming the must-have possessions for the royal houses and palaces of Europe. With such an illustrious history, the traditional rugs presented today are still based on many of these fine and intricate patterns. Our collection of hand knotted Afghan rugs bear stunning designs which would be recognisable to those Asian nomads. We also stock excellent reproduction designs, machine woven in Belgium using pure New Zealand, reinventing the traditional Turkoman designs, rendered in an authentic colour palette. These rugs are extremely durable and suitable for heavy wear areas around any home. They are produced in various sizes, starting at 150 x 80, right up to 340 x 240. There are also hallway runners and circular formats available.

Elegant Options

There is absolutely nothing plain about our plain rugs. They are available in a diverse range of patterns, finishes and textures. The simplicity of these designs ensures that these rugs will not only inject instant colour to your home to add softness and texture, they will also create a feeling of space. Plain rugs are available in a multitude of colours, enabling them to blend in effortlessly in any part of your décor. There are larger rugs which can cover larger expanses, giving the impression that any room is even larger than it seems. There are also smaller rugs which can be purchased in a variety of different colours and then mixed and matched to break up a room, or to completely overhaul its décor with minimal effort. If you are looking for a plain but robust rug, the Tweed Mocha features herringbone-cabled yarn. This rug is handmade using expertly spun pure new wool and is approximately 50 mm thick, perfect for any part of your home which experiences high traffic.

Natural Materials

We offer various types of natural rug. These range from hemp, jute and sisal, all made from strong natural fibres that have been staples of weaving communities for centuries, to luxurious leather and sheepskin rugs. The leather rugs are reproduced in a variety of eye-catching patterns. Supremely comfortable as well as being fashionable for covering floors, these are equally effective as wall decoration. Available as boldly coloured grid patterns or plainer coloured designs, leather rugs exude a sense of luxury and sophisticated style. Our sheepskin rugs come in a variety of styles and colours and offer supreme comfort. With a luxurious thickness of 60 mm, you can sink into these rugs for instant relaxation.


On coming into any room after being outside in the UK weather, there can be few more welcome sights than a deep pile sheepskin rug by a fire. Although most people probably associate sheep fleece with being white, we provide for a range of colourful alternatives that will enhance any interior décor. These range from gold dusted white fleeces to vibrant pink or red colours that will really provide a focal point in any room they are located. As well as the traditional fleece-shaped style, these rugs are also available as a large rectangular shape with intricate geometric patterns. Fashioned from the finest dense sheepskin from Australian flocks by Bowron Sheepskins, they are transformed into the highest quality leather by craftsmen planners. They are then meticulously cut matched and stitched into intricately shearling rugs. These drugs are the example of East and West providing a unique for covering that captures the timeless essence of luxury and indulgence.

The Finest Designers

We are also proud to stock the finest designer rugs from Brink & Campman, Calvin Klein, Louis de Poortere, Nourison and the new 2014 collection from Sanderson and Scion. Please check out our website or visit our store to see the incredible range of both budget and designer rugs we offer, with something for every taste.

Recent Posts
  • William Morris launches Iconic Rug Collection.

    We have seen a dramatic revival over the past year of designs from the British Arts and Crafts movement that flourished between 1880 and 1910, in particular the beautiful creations of William Morris and Co. Made from 100% pure wool, an inspirational collection of hand crafted rugs translate some of Morris and Co's most renowned and iconic designs.

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  • Kathy Ireland Home rug collections launched in the UK

    One of the most influential designers and widely regarded as the first lady of interior design in America, Kathy Ireland  heads  one of the most successful interior brands in the World.  The Kathy Ireland Home rug collections offer very different design options to suit most tastes. Three new collections have been launched in the UK in collaboration with Nourison.

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