Bluebellgray rugs are aimed at people looking for something unique and individual for their home, an antidote to mass production.
Established in 2009 by Fi Douglas with a clear vision and style in mind, her love of colour and all things floral combined with a desire to create unique painterly pieces. These vibrant, oversized water-colour blooms have become a brand signature and sit harmoniously alongside abstract pieces born from Fi’s natural painting process. With an emphasis on quality and integrity bluebellgray source the best materials available. The rugs have a sense of provenance and the designer behind the product, adding to the feeling of exclusivity. The design philosophy behind the brand adheres to the ‘eclectic mix’ school of thought, encouraging the designs to sit beside vintage finds and modern design alike. Living and breathing bluebellgray, Fi’s home is regularly featured in home magazines; her dreams of sun-drenched, floral-filled summers adorn her home in her designs.